The NBA has partnered with an LGBT nonprofit organization to sell official T-shirts with rainbow-colored team logos.
The Gay, Lesbian and Straight Education Network (GLSEN), and the on-demand commerce platform Teespring will sell pro-LGBT NBA shirts throughout the next two weeks for $24.95 apiece. All proceeds will go to GLSEN, which has promoted LGBT issues since 1990.
“Support from professional sports for LGBT people has been one of the biggest cultural developments of the past five years, and the NBA has consistently led the way,” Eliza Byard, GLSEN executive director, said Tuesday after the initiative was launched, Forbes reported. “For LGBT fans and players alike, visibility and inclusion in the family of sports remains a key goal.”
GLSEN opened its doors over 25 years ago in Massachusetts to raise awareness of LGBT bullying in schools. The group is now a national organization that conducts research of LGBT issues in K-12 education.
“We accomplish our goals by working in hallways across the country — from Congress and the Department of Education to schools and district offices in your community,” GLSEN says on its website.
• Douglas Ernst can be reached at dernst@washingtontimes.com.
Please read our comment policy before commenting.