BEND, Ore. (AP) - Tourism officials in Bend are planning to ramp up their barrage of television ads promoting the outdoorsy Central Oregon town across the Pacific Northwest.
The Visit Bend tourism agency will air a total of 10,000 television commercials, along with radio and internet ads. The campaign will target Seattle in particular with 60 percent of the budget, but ads will also air in Portland, Medford and elsewhere in the Interstate 5 corridor.
The Bend Bulletin reports (https://bit.ly/1zNhFvw ) that the ads are funded by a city tax on hotel stays.
Bend is known as a winter skiing destination and a hub for craft breweries. The city heavily promotes the Bend Ale Trail tour of brewpubs.
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Information from: The Bulletin, https://www.bendbulletin.com
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