CLEARWATER, Fla. (AP) - St. Petersburg and Clearwater are calling on London.
Pinellas tourism agency Visit St. Pete/Clearwater is spending $245,000 this winter to launch its first marketing push aimed at attracting tourists from the United Kingdom. That’s the beaches’ No. 1 pool for international visitors, including Canada.
In years past, VSPC relied on tour operators there to push Pinellas County as a vacation destination. But Pinellas thinks that its name-brand recognition has reached the point where it can now appeal directly to British and Irish tourists.
The Tampa Bay Times (https://bit.ly/1zCI3rR) reports that Pinellas will air its first U.K. TV ads in London during their dreary, gray winter. The bright, music-video-style TV spots will paint a dreamy picture of incredibly cheery people frolicking on warm, sunny, luscious beaches.
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Information from: Tampa Bay Times (St. Petersburg, Fla.), https://www.tampabay.com.
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