A Burger King in San Francisco has taken its support of LGBT pride week to a new level and released a special sandwich — the Proud Whopper.
Burger King is already on record as supporting gay marriage, issuing in the past a “Be Your Way” slogan that played off its popular “Have it Your Way” message. But the specialty sandwich is a new thumbs-up campaign for gays, Time reported.
The Proud Whopper is no different in taste, texture or ingredient than the regular Whopper — the message the chain is hoping to convey.
The Proud Whopper wrapper reads, once opened, “We are all the same inside.”
“It showcases who we are as a brand,” a Burger King executive said. “It shows how we. as a brand, believe in self-expression.”
• Cheryl K. Chumley can be reached at cchumley@washingtontimes.com.
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