Wonder where the Wonder Bread’s been? The iconic white bread made a return to store shelves on Monday, following a weeks-long hiatus due to the sale of the company that used to make it, Hostess.
Flowers Foods now makes the brand — along with another former Hostess produce, the famed Twinkies snack cakes. Flowers purchased the brands earlier this year for a cost of $360 million after Hostess was forced into bankruptcy.
Wonder Bread is being sold under its earlier logo, a retro illustration from its early days of production. But the product itself is unchanged, Flowers said in a CNN report.
“We are using the same recipes and paying close attention to quality and freshness,” Keith Aldredge, the vice president of Flowers, told CNN.
• Cheryl K. Chumley can be reached at cchumley@washingtontimes.com.
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