Bjorn Borg, famous Swedish undergarment designer and manufacturer, said he’s mulling a public relations and advertising campaign that could see thousands of underwear dropped over North Korea — a “Weapons of Mass Seduction.”
Mr. Borg’s marketing and communications manager, Jonas Lindberg Nyvang, said in an United Press International report that the company has launched an online poll to gauge interest in the campaign and that depending on results, the “Bjorn Borg says ’Ja!’ to Weapons of Mass Seduction” may take off over North Korea.
Voters are currently deciding the location of the airdrop. There are still a couple weeks left to vote.
“We wanted to create a way to spread our campaign, these weapons of mass seduction we have,” Mr. Nyvan said in an interview with the Swedish news outlet The Local, as reported by UPI. “We wanted to do it in an online way where people could nominate a place in the world, a place in need of love and seduction. And we’re dipping 450 pairs of underwear on the winning location.”
It’s still too early to tell where the underwear will drop.
“We don’t know if Pyongyang will win,” Mr. Nyvan told The Local, as reported by UPI. And if North Korea does get the winning tally, the next matter to decide: How to do it.
“We have honestly no idea on how to drop our underwear over North Korea, but we have started looking into if there is a way,” said one global marketer for the company. “If they win, we will of course do everything that we can to send some love and seduction to the North Koreans.”
Mr. Bjorn was the champion tennis player of the world and won 11 Grand Slam titles between 1974 and 1981.
• Cheryl K. Chumley can be reached at cchumley@washingtontimes.com.
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