DETROIT — After years of sputtering, sales of big pickups kicked into overdrive last month.
Demand for full-size pickups jumped 16 percent, helping make August the strongest month for U.S. auto sales in three years. Overall auto sales increased 20 percent from a year earlier to nearly 1.3 million, according to Autodata corp.
The rising demand shows that businesses need to replace aging trucks and feel more confident about the recovery in U.S. housing — a market where pickups are essential for hauling equipment and crews.
“Businesses don’t usually go buy a fleet of trucks unless they have good reason to believe that business will be ramping up,” said Jesse Toprak, vice president of market intelligence for the TrueCar.com auto pricing service
Ford, General Motors and Chrysler, the biggest makers of full-size trucks, notched double-digit gains in overall sales last month.
In pickups, Ford F-Series, the top-selling vehicle in America, saw a 19 percent sales increase, as did Chrysler’s Ram pickup. Sales of GM’s Chevy Silverado rose 4 percent, while the GMC Sierra was up 9 percent. Toyota’s struggling big truck, the Tundra, posted a huge increase of 68 percent.
The rising demand helped push total U.S. auto sales last month to an annual rate of 14.5 million. That’s the best monthly sales pace since the government’s “Cash for Clunkers” rebate program in August 2009.
Pent-up demand is part of the reason for the truck increase. The average vehicle on U.S. roads is nearing 11 years old, and some are simply wearing out.
But automakers and industry analysts say the economic recovery — new housing in particular — is starting to make buyers feel more comfortable about a big-ticket purchase.
There’s a direct correlation between the housing market and pickup sales, they say. When people who work in housing or other construction are more confident, they tend to invest in equipment. Some may be adding crews and need vehicles to get them to and from job sites.
Housing has been in the dumps since the 2008 financial meltdown. But recently there have been some good signs. U.S. new-home sales rose 3.6 percent in July to match a two-year high reached in May. In the past 12 months, sales have jumped 25 percent. But new-home sales remain well below the annual pace that economists consider healthy.
Gas mileage also is playing a role in the pickup increase. Newer models are lighter than older ones and can be equipped with small but powerful V-6 engines. A business owner can cut costs dramatically by replacing a 10-year-old pickup, said Jeff Schuster, senior vice president of forecasting for LMC Automotive, an industry consulting firm.
A new Ford F-150 with a six-cylinder engine can get up to 23 mpg on the highway. A V-8-powered F-150 got only 18 mpg on the highway1 0 years ago.
Normally, strong truck sales don’t happen until the last three months of the year due to marketing promotions and customers wanting four-wheel-drive vehicles as winter approaches, Mr. Schuster said. So the August surge should bode well for the industry.
Mr. Toprak expects truck sales to grow faster than the rest of the U.S. car market for the remainder of the year.
Truck sales also are good for automakers’ profits, especially the Detroit Three. The companies make $5,000 or more on pickup sales, compared with $1,000 to $2,000 for an average car, Mr. Schuster said.
The strong sales in August can’t be attributed to deals. Discounts on the Ford F-150 and Dodge Ram pickups fell compared with last year, while they rose only 5 percent on Chevy’s Silverado, to $4,787. The F-150 incentives are the lowest since 2007, when Ford offered an average of $3,598 per truck, according to the Edmunds.com website.
Please read our comment policy before commenting.