MILWAUKEE — Candidates “approving this message” have been at it for two years in Wisconsin, along with a seeimgly endless string of robocalls, attacks ads, emails begging for campaign donations and glossy political mail.
Think you had it bad over the past few months? Don’t complain to Wisconsin voters, who have endured a near-continuous stream of elections, recalls and recounts since 2010, including one statewide election each month from April to June.
With Tuesday’s presidential and congressional races finally over, residents are settling in to a welcome respite from politicking. Some said they are answering their phones again. Local advertisers have access to the prime television spots that had been monopolized by buyers of campaign and issue ads. Campaign volunteers suddenly have free time.
“I’m going to catch up on all the reading I’ve been putting off for a year,” said Luonne Dumak, 77, who estimates she spent eight to 20 hours per week volunteering at a GOP headquarters in southeastern Wisconsin for the past two years, including helping Republican Gov. Scott Walker beat back a recall effort.
“But you know,” the retired office worker added, “in the spring there’s another state Supreme Court race.”
Many local voters probably don’t want to hear that.
The action started in 2010, when Mr. Walker defeated Milwaukee Mayor Tom Barrett in a governor’s race that cost $37.4 million, a record at the time. Mr. Walker moved swiftly to curtail collective bargaining rights for most public employees, sparking massive protests and prompting 14 Democratic state senators to flee the state in a futile attempt to block the plan.
Democrats then gathered enough signatures to force several Republican officeholders, including the governor, into recall elections as payback. Republicans responded by doing the same to a few Democrats.
But because the governor couldn’t face a recall until he had been in office for at least a year, Democrats in the meantime transformed an otherwise quiet Wisconsin Supreme Court election into a heated referendum on his performance.
A few months later, in the summer of 2011, nine state senators from across the state faced recall elections stemming from their positions on the labor law. Democrats defended their three incumbents and also took two of six seats from Republicans.
Five more elections arrived in rapid succession this year. Then a Republican presidential primary in April was followed by a Democratic primary in May to decide who would challenge Mr. Walker in the June recall election.
In August, four Republicans squared off in a bruising primary for the U.S. Senate. The state got some more political attention when native son Rep. Paul Ryan was picked as GOP nominee Mitt Romney’s running mate.
It all came to an end Tuesday, with the deciding of the presidential and Senate elections that had attracted national attention and money to the state.
All those Wisconsin elections meant plenty of campaign spending: $81 million in the Walker recall race, about $65 million for the U.S. Senate race and $44 million for the state Senate recalls last year. A lot of that money went to TV stations in battleground areas.
Stations have to give legally qualified candidates their best ad rates. But issue groups, who are often well-funded and eager to spend, can be charged anything, said Steve Lavin, the station manager at WBAY-TV in Green Bay. Where a regular advertiser might be charged $2,000 for a prime-time spot, an issue group could be charged $20,000 to $30,000, he said.
That left some reliable advertisers scrambling for preferred spots. David Gruber, a personal injury attorney, is well known throughout the state for his catchy commercials. But with fewer favorable time slots to choose from, he said his office compensated with billboards and website ads.
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