The Chrysler brand is continuing to build upon the heart, soul and the passion of Detroit with a new 60-second commercial titled “Who We Are.” The commercial showcases the new 2013 Chrysler 300 Motown Edition and features legendary Motown founder and Detroit native Berry Gordy, taking you through his journey from humble beginnings in Detroit to the bright lights of New York’s Times Square and home of the new Broadway show “Motown: The Musical.” The ad “Who We Are” debuted on Thursday Dec. 20.
“Berry Gordy is a true inspiration and has paved the way to signify the sound and the drive that reflects the spirit of Detroit and the people who live in it,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “It is a privilege to have such a legendary icon partner with the Chrysler brand and the 300 Motown Edition.”
“The Chrysler brand’s imagination moved the world, while our rhythms forever changed music adding a sound and uplifting spirit that could only be from the Motor City. And our new Chrysler 300 Motown is a tribute to both,” said Saad Chehab, President and CEO, Chrysler Brand, Chrysler Group LLC. “More than just a brand partnership, our collaboration with Motown Records elevates our passion to express our Detroit roots further and inspire a new limited-edition 300 sedan that embodies the soul and originality of our city.”
The spot opens with Berry Gordy sitting in the backseat of the Chrysler 300 Motown Edition parked outside the Motown Museum in Detroit, the building where Motown Records was created. As the car pulls away the voiceover begins to tell the story of sound and drive of the city of Detroit, a sound that still moves people and a drive that allows it to overcome any challenge that comes its way.
As he drives through the streets, images of a young Stevie Wonder, Smokey Robinson and the Miracles, the Supremes and the Temptations flash across the screen and viewers are taken through iconic visuals of the streets of Detroit and eventually transported to the streets of New York where Berry Gordy’s destination is revealed in front of the “Motown: The Musical” marquee at the Lunt Fontanne Theatre in New York City. The spot ends with Berry Gordy stepping out of the vehicle and saying, “We are Motown and this is what we do,” and announcing the musical coming to Broadway in March 2013.
New 2013 Chrysler 300 Motown
If cars are the heart of the Motor City, music is its soul. The new 2013 Chrysler 300 Motown pays tribute to the Motor City’s resurgence and determination through Detroit-born style and world-class ingenuity. Harking back to the days when bright work ruled Woodward and Jefferson Avenues, this limited-edition Chrysler flagship sedan includes bright chrome front and rear fascia accents, mirror caps, door handles and daylight-opening surround, and a unique Mopar bright chrome grille with seven sculpted horizontal blades. Large 20-inch polished “heritage” design aluminum wheels provide an elegant look, while its touring-tuned suspension delivers world-class levels of ride, handling and comfort. Completing this Chrysler flagship sedan’s curb appeal are black accented Chrysler wing badges and “Motown” fender badges that transcend the city’s rhythm and spirit. Available exterior colors include Bright White, Gloss Black, Deep Cherry Red and new Jazz Blue.
Inside, the new 2013 Chrysler 300 Motown is further proof that style and luxury can come from a place like the Motor City. Unique Pearl White Nappa leather seating with perforated inserts are surrounded by a black interior environment for a contemporary look. Tying in the contrasting interior theme are black piping and accent stripes on the seats, while a debossed “Motown” logo on the front seatbacks provide thoughtful detail. Extensive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. Completing this special-edition interior environment are authentic Black Olive Ash wood trim and satin silver finished accents.
Special pre-loaded 100 tracks of Motown
Making sure the soul of Motown can be heard and felt, this limited-edition Chrysler sedan includes 100 tracks from original Motown recording artists loaded on the Uconnect 8.4’s SD card reader. State-of-the-art Uconnect 8.4 provides Chrysler 300 Motown passengers with the segment’s largest touchscreen display (8.4-inch) and mobile infotainment, connectivity and multimedia features. Delivering a sound experience as the artist intended, the segment-exclusive 10-speaker Beats Audio system with 12-channel amplifier and proprietary Beats Audio algorithm is also available.
Best-in-class V-6 fuel economy
Once limited to premium import vehicles costing twice as much, the Chrysler 300 Motown features a segment-exclusive ZF eight-speed automatic transmission paired with its award-winning 3.6-liter Pentastar V-6 engine for best-in-class V-6 fuel efficiency with up to an EPA estimated 31 highway mpg. With 292 horsepower on tap and a state-of-the-art transmission design, the Chrysler 300 Motown delivers world-class precision and refinement.
Motown Soul arrives in showrooms this spring
The 2013 Chrysler 300 Motown arrives at Chrysler dealerships nationwide in the spring of 2013 and has a U.S. Manufacturer’s Suggested Retail Price of $32,995, excluding $995 destination charge.
Please read our comment policy before commenting.