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This photo provided by Mercedes-Benz USA shows an image from the company's "Easy Driver" Super Bowl 51 commercial. To target baby boomers, Mercedes-Benz enlisted the Coen Bros. to direct an update to the tune of Steppenwolf’s “Born to be Wild.” Bikers at a bar are furious that their bikes have been blocked by a car, until they realize its Peter Fonda driving a Mercedes-Benz AMG Roadster. (Mercedes-Benz USA via AP)

This photo provided by Mercedes-Benz USA shows an image from the company's "Easy Driver" Super Bowl 51 commercial. To target baby boomers, Mercedes-Benz enlisted the Coen Bros. to direct an update to the tune of Steppenwolf’s “Born to be Wild.” Bikers at a bar are furious that their bikes have been blocked by a car, until they realize its Peter Fonda driving a Mercedes-Benz AMG Roadster. (Mercedes-Benz USA via AP)

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