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In a March 8, 2017 photo, Len Mattioli's current 4,000-square-foot store, Crazy Lenny's E-Bikes, on Odana Road, in Madison is crammed with electric bikes, leaving little room for customers or service technicians. Mattioli's new showroom, a 12,000-square-foot space, offers three times the space than his current location. (Barry Adams/Wisconsin State Journal via AP)

In a March 8, 2017 photo, Len Mattioli's current 4,000-square-foot store, Crazy Lenny's E-Bikes, on Odana Road, in Madison is crammed with electric bikes, leaving little room for customers or service technicians. Mattioli's new showroom, a 12,000-square-foot space, offers three times the space than his current location. (Barry Adams/Wisconsin State Journal via AP)

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